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Job Title

Senior Marketing Specialist, Copywriter

Job Description Summary

As a member of the Property Marketing Center of Excellence (COE) in the Americas, the Senior Marketing Specialist â“ Copy Writer is responsible for developing written contentâ”especially thematic and strategic messagingâ”as the primary writer within the marketing team. This position is accountable for producing outputs consistent with marketing industry best practices and developing copy and messaging that effectively moves target audiences to action.  

Job Description

Responsibilities: 

• Execute overall positioning and messaging strategy for property marketing efforts (for lease or sale) as primary writer, including working with Brokerage Teams and broader marketing team 

• Contribute to developing Creative Briefs for new projects, and/or work with existing Create Brief to generate ideas for marketing themes and copy for a range of marketing assets and channels 

• Oversee, write and/or edit and project manage copy development for all materials  

• Brochures, web, social media, email, signage, direct mail, video, property events, sale offering materials and more 

• Work with Property Marketing team to successfully execute campaign best practices and monitor ongoing performance 

• Identify and develop thematic messaging concepts that could be used in part or in whole with other campaigns, and catalogue, curate and tag for easy access for other team members and projects  

• Help devise critical lead generation strategies and techniques that drive awareness of opportunities for sale or lease 

• Work with design team to ensure key messages and copy are easily consumed and emphasized to target audience  

• Identify opportunities to streamline standard processes to create efficiencies in integration of ideas into compelling copy, and compelling copy into graphic design 

• Represent Cushman & Wakefieldâ™s marketing capabilities for commercial real estate assets in client pitches, effectively communicating how our team would differentiate and creatively position assets in the market to drive activity   

• Become effective and fluent in Cushman & Wakefieldâ™s CRM, helping to connect data to improve marketing efforts and generate more leads and revenue 

• Work with internal SEO team to improve web search results  

• Use analytics to assess how effective campaign assets and efforts are and to identify opportunities for improvement 

• Develop strong ties to colleagues in similar roles for effective sharing  

• Develop critical understanding of the real estate market, tenant target groups and personas, ever-changing real estate space usage and needs, and Cushman & Wakefieldâ™s Investor Client community  

• Gain a keen understanding of how target audiences for properties for lease or sale consume marketing and present ideas to enhance engagement  

Job Requirements & Qualifications 

• Bachelor Degree; Marketing, Communications, English or similar   

• Minimum of 7 years of marketing experience with at least a minimum of 4 years serving as primary strategist or copy writer, marketing products or services and developing creative messaging  

• Experience marketing professional services, and particularly commercial real estate services, is a plus  

• Strong command of copy writing fundamentals, understanding how to highlight features and benefits to persuade and move an audience to action  

• Ability to communicate and collaborate with graphic design partners to bring marketing assets to life  

• Excellent knack for headline writing, subject line writing, story-telling, and other persuasive techniques to engage target audiences  

• Strong knowledge of commercial real estate industry 

• Strong oral and presentation skills  

• Comfort with and appreciation for both the art and science of marketing, including excellent analytical skills to refine and improve copy for better results  

• Ability to work effectively in a diverse team environment and typically with remote team members  

• Confident self-starter with impeccable attention to detail 

• Inquisitive, has a desire to learn and ability to adapt 

• Proven record of providing excellent internal and external customer service 

• Ability to influence peers and leaders 

• Proficiency in Microsoft Office Suite 

• Familiarity with the Adobe Creative Suite is preferred, and/or the ability to learn the basics 

Accountabilities: 

• Ability to independently achieve successful outcomes on all executed activities with minimal supervision 

• Exceptional project management and organizational skills 

• Detail oriented, able to handle multiple projects simultaneously, and customer service oriented 

• Strong skills in communication, building and leveraging relationships and self confidence 

• Ability to draw upon the analysis of others and make recommendations that have a direct impact on campaigns  

• Ability to work effectively with revenue producers 

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative⋠Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email. Please refer to the job title and job location when you contact us.